PARTNERSHIP
It takes a community to raise a champion. Back Ireland’s next great driver
More Than a Logo. A Strategic Business Asset
In today’s crowded marketplace, traditional advertisements are ignored. Racing sponsorship offers something traditional media cannot: high emotion, deep-rooted loyalty & a story of national pride.
- The “Rising Star” Advantage: Sponsoring a 17-year-old driver is a ‘ground-floor’ investment. As CJ Bennett ascends from Irish karting to global racing, your business brand’s early support becomes a core part of his legacy.
- The Irish Identity: For Irish businesses, CJ represents the ‘fighting Irish’ spirit. That is minimally represented in the racing world. Aligning with him allows you to build a deep level of trust and community affinity.
What Your Business Receives
High-Impact Brand Visibility
- The Machine: Premium logo placement on CJ’s kart, which acts as a 70mph mobile advertisement at the most prestigious tracks in Ireland & Europe.
- The Driver: Branding on race suits, helmets & team apparel..highly visible in podium photos, press interviews & ‘behind-the-scenes’/Social Media content.
- The Digital Reach: Tagged features across CJ Bennett’s TikTok & Instagram (all other social media accounts), leveraging his 17-year-old digital fluency to get your brand in front of a younger, tech-savvy demographic.
Bring The Race To Your Office
- Team days at the circuit: Invite your staff to join us at the track during a race weekend. It’s an authentic, high-energy environment for a team away-day where they can get close to the action & see the work that goes into every split-second on the clock.
- Meet the driver: CJ can attend your corporate events or staff meetings to talk about the discipline, focus, and pressure of competing at a national level..offering a fresh perspective on performance and goal-setting.
- Behind-the-scenes communication: Use race weekends as a platform for your internal communications. We can provide live updates, ‘shout-outs’ to your team from the pits, and exclusive content that makes your staff feel like they are part of the racing crew.
Content & PR Assets
- Rights to Imagery: Use high-resolution racing photography and cinematic video of CJ for your own marketing, social media, and annual reports to showcase your company’s support of young Irish talent.
- Press Coverage: Feature in CJ’s monthly race reports sent to local and national Irish media outlets, positioning your brand as a “Primary Supporter” of the community.